This paper mainly used the analysis tools of the BCG's Growth-Share Matrix and the McKinsey & Company's Three Horizons of Growth theories to study the adjustment of strategy of HGMP.
文中主要运用了波士顿咨询公司的成长—份额矩阵和麦肯锡管理咨询公司的三层面增长理论来研究汉光机械的战略调整问题。
The growth share matrix has been blamed for persuading companies to focus obsessively on market share. In a world where markets are increasingly fluid, this can blind them to the bigger picture.
增长份额矩阵被指责会使企业过分沉迷于市场占有率,在市场流动性日益增加的情况下,这会令其无法统御全局。
The growth share matrix started a fashion for matrices among management consultants. For a while no self-respecting report or theory was complete without one.
增长份额矩阵掀起了企业管理和咨询业中应用矩阵的热潮,一时间没有哪个自重的报告或理论中少得了矩阵。
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