Blogs can be your #1 tool for building search visibility

博客是提高搜索曝光度的首选工具

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Search agency Greenlight recently extended its regular analysis of search visibility to cover paid as well as natural-search.

Greenlight最近将针对搜索能见度的定期分析，延伸至涵盖了付费搜索和自然搜索范畴。

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Both groups tend to ignore the long-term, most valuable benefits of B2B blogging-search visibility and thought leadership positioning.

这两个群体往往忽略了长期的，最有价值的B2B博客搜索定位的知名度和思想领导的好处。

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Search engines are continually evolving their algorithms to stop the manipulative techniques SEOs use on websites to increase search visibility.

FORBES: Ethics in SEO: Your Website's Best Defense Against Google Algorithm Updates

Even more importantly your search visibility can be enhanced by rolling out a strategy that makes sense for your brand and locations.

FORBES: 3 Enterprise SEO Strategies for 2013

In my experience working with companies large and small, the question is less about whether people will rely more on search or social for information, but more about what situations call for search and social visibility and how can we get them integrated to create an experience that guides the consumer along the sales cycle.

FORBES: How to Outrank Your Competition in Google