Search engines are continually evolving their algorithms to stop the manipulative techniques SEOs use on websites to increase search visibility.

FORBES: Ethics in SEO: Your Website's Best Defense Against Google Algorithm Updates

Even more importantly your search visibility can be enhanced by rolling out a strategy that makes sense for your brand and locations.

FORBES: 3 Enterprise SEO Strategies for 2013

In my experience working with companies large and small, the question is less about whether people will rely more on search or social for information, but more about what situations call for search and social visibility and how can we get them integrated to create an experience that guides the consumer along the sales cycle.

FORBES: How to Outrank Your Competition in Google

Optimize all blog content for search-engine optimization visibility.

WSJ: Creating a Brand for a New Business

It gives us instant credibility, high visibility in the search engines, and significant traffic, even apart from the value of the services we have built on top of it.

FORBES: Build Your Startup On A Vacant Domain Name

For businesses overwhelmed with the daunting task of making their presence known on traditional and new mobile-social search channels there are a few simple guidelines that can help build visibility on location-based apps.

FORBES: A Look At The Boom In Location-Based Services

The Facebook activity of users aged between 13 and 17 would have limited visibility in the network's new "social graph" search facility, the firm said.

BBC: Facebook social graph search results limited for teens