To have effective data means focusing on the quality (accuracy, scope, timeliness and recency), usability (ease of use, concise presentation, etc.), accessibility, sales mobility (ability to transact with customers regardless of location), and intelligence (trends, recommendations, profile matching, etc.), according to Deepa Mani of the Indian School of Business, a member of the research team.
The fact that we can deliver these results in a period of significant transition and uncertainty is a testament to our employees, the strength of our brand, the quality of our products and the scope of our customer base.