Zhang Ruimin: Ladies and gentlemen, good morning.

张瑞敏：女士们、先生们早上好。

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This miracle is heatedly discussed in so many books about Haier, including The Management Mode of Haier, Haier, Made in China and What Zhang Ruimin says.

海尔的奇迹被许多人津津乐道，从《海尔的管理模式》、《海尔中国造》到《张瑞敏如是说》，关于海尔的书真是不少。

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"It's very difficult to set up a name brand, "says Zhang Ruimin, the company's chairman and chief executive. "But if you don't take this road, you will always work for others.

海尔集团总裁张瑞敏说：“创立一个名牌很难，但是如果不走这条路，你就只能永远为别人打工。”

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Haier Chief Executive Zhang Ruimin vows the company will join the ranks of the 500 biggest companies worldwide.

FORBES: The Challenge From China

While defending Haier's strategy, Zhang Ruimin acknowledges that two constraints are already being felt even as the company gears up for international expansion: scarce financial resources and a shortage of qualified staff.

ECONOMIST: China and the chaebol

Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform (Wiley, 2013) by Bill Fischer, Umberto Lago and Fang Liu, explains how CEO Zhang Ruimin moved the Haier Group from the Traditional Economy to the Creative Economy.

FORBES: The Creative Economy: Can Industrial Giants Reinvent Themselves?