Zhang Ruimin: Ladies and gentlemen, good morning.
张瑞敏：女士们、先生们早上好。
This miracle is heatedly discussed in so many books about Haier, including The Management Mode of Haier, Haier, Made in China and What Zhang Ruimin says.
海尔的奇迹被许多人津津乐道，从《海尔的管理模式》、《海尔中国造》到《张瑞敏如是说》，关于海尔的书真是不少。
"It's very difficult to set up a name brand, "says Zhang Ruimin, the company's chairman and chief executive. "But if you don't take this road, you will always work for others.
海尔集团总裁张瑞敏说：“创立一个名牌很难，但是如果不走这条路，你就只能永远为别人打工。”
When Zhang Ruimin took over Haier, a Chinese white-goods company, in 1984, he smashed one of the company's products to pieces with a sledgehammer to show what he thought of its quality.
1984年张瑞敏接管海尔——一家中国白色家电（指冰箱，洗衣机等）公司。 当时他用一把大锤把该公司出产的一件电器敲得粉碎，为了表示他认为质量很差。
When Zhang Ruimin took over Haier, a Chinese white-goods company, in 1984, he smashed one of the company's products to pieces with a sledgehammer to show what he thought of its quality.
1984年张瑞敏接管海尔——一家中国白色家电（指冰箱，洗衣机等）公司。 当时他用一把大锤把该公司出产的一件电器敲得粉碎，为了表示他认为质量很差。
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