The aggregate effect contributed about as much to post-tax return on equity last year as was lost to writedowns, and dwarfed the boost to returns from cost control and bonus cuts.

这对去年税后股本回报率的总体贡献，与减记亏损造成的拖累相当，超出了成本控制与削减奖金对回报率的贡献度。

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Another reason is optimism; they believe the return on the borrowed money will be greater than the cost of servicing the debt.

另一个原因在于乐观。他们相信负债所获回报高于所付利息。

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If that benefit is expected to be financial then understanding the cost of that work is essential to deriving any meaningful return on investment (ROI).

如果期望经济上的回报，那么理解工作本身的成本对于获得很好的投资回报率(ROI)是很关键的。

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"We're very happy with the return on the cost of our products, " he says.

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But he got zero in four areas -- return on equity, cost efficiency, brand management and compliance.

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What matters to an investor is net return the return on a share less the cost of owning that share.

ECONOMIST: Letters | The