The key to optimize the cost of bond issue lies on the lowering of the high return rate of the second market of government bond and the optimization of its term structure.

优化国债发行成本的关键在于降低国债二级市场偏高的收益率，优化国债期限结构。

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The notion behind the yardsticks is simple: a company creates value only if the return on its capital is greater than the opportunity cost of it, or the rate that investors could earn by investing in other securities with the same risk.

ECONOMIST: A star to sail by?