The rationale behind the strategy is to generate long-term sales volume by reducing the time between repeat purchases.

这种策略背后的理念是通过缩短重复购买周期来促进长期销售额。

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Starbucks offers free Wi-Fi access to all of its customers. While inviting customers to linger can result in repeat purchases, it also can have unintended consequences.

星巴克为所有顾客提供无线上网服务，虽然此举可使顾客滞留并使其重复消费，但一些始料不及的问题也随之而来。

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Persuading customers to consume what they have bought is often the key to persuading them to make repeat purchases and to recommend the goods or services to their friends.

说服客户消费自己买来的东西，往往是说服他们再次购买，以及向朋友推荐这种产品或服务的关键。

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Our high-quality customer service and well-designed online platform engenders repeat purchases among our customers.

FORBES: Mecox Lane and E-Commerce in China

Measurement at the level of total sales dilutes the measured ad effect by including all the repeat purchases.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs