-
Our high-quality customer service and well-designed online platform engenders repeat purchases among our customers.
FORBES: Mecox Lane and E-Commerce in China
-
Measurement at the level of total sales dilutes the measured ad effect by including all the repeat purchases.
FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs
-
First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.
FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs
-
So far, getting people to try them is a challenge, Morrison said, but once they do, repeat purchases are strong.
FORBES: The Campbell Soup Turnaround Is Heating Up. Will It Sizzle Or Fizzle Out?
-
No need to repeat purchases just to maintain a little familial propriety.
FORBES: Apple's iCloud Driving Your Family Crazy? Here's How To Restore Synching Sanity
-
We have learned in more than 5, 300 analyses of advertising and promotion that advertising invariably impacts only penetration purchases and not repeat purchases.
FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs
-
Whereas the West's rich like it when luxury firms give them discounts for repeat purchases, their Chinese counterparts care more about having their status recognised, says Franklin Yao of SmithStreet, another consultancy.
ECONOMIST: Luxury goods in China
-
Ultimately, your conversion rate will be in direct proportion to the marketing process you put in place to capture the name and contact information of these people, and the follow-up marketing you engage in to inspire repeat purchases.
FORBES: Daily Deal Sites: Boon Or Bust For Your Business Sales?
-
The services increase the size of purchases and frequency of purchases, increasing repeat purchase rates to as high as 60%, Yoshimura says.
FORBES: 500Friends Raises $5 Million Series B, Expands E-Commerce Loyalty Service