Such demands begin with how luxury buyers like to be wooed at all sorts of expensive drive-and-schmooze events that are continually on the dockets of brands such as Lexus, BMW, Audi, Cadillac and their dealers, and carries through to the more intense after-sale customer-relationship management programs that are usually applied by luxury brands.
On the marketing front, Saks is doing a good job attracting new luxury consumers from around the world through its relationship building and service programs.