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Such demands begin with how luxury buyers like to be wooed at all sorts of expensive drive-and-schmooze events that are continually on the dockets of brands such as Lexus, BMW, Audi, Cadillac and their dealers, and carries through to the more intense after-sale customer-relationship management programs that are usually applied by luxury brands.
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On the marketing front, Saks is doing a good job attracting new luxury consumers from around the world through its relationship building and service programs.
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Other postponed IT programs include customer relationship management (25 percent), sales-force automation (22 percent), business-to-business e-commerce (18 percent) and business-to-consumer e-commerce (15 percent).
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If business really starts popping, consider one of the many customer-relationship-management (CRM) programs to keep it all under control.
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