Underlying these whimsical touches is a seriousness of purpose that one encounters in small start-ups but only rarely in companies the size of YouTube (more than seven hundred employees and growing fast, to judge by all the redballoons).
Because of the perceived helium shortage, in summer 2012, the Nebraska Cornhuskers football team planned to suspend a 50-year tradition in which the team launched redballoons into the air to celebrate the team's first touchdown at every home game.