The two captains, Ryan Giggs and Steven Gerrard, released 96 red balloons.

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Underlying these whimsical touches is a seriousness of purpose that one encounters in small start-ups but only rarely in companies the size of YouTube (more than seven hundred employees and growing fast, to judge by all the red balloons).

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Because of the perceived helium shortage, in summer 2012, the Nebraska Cornhuskers football team planned to suspend a 50-year tradition in which the team launched red balloons into the air to celebrate the team's first touchdown at every home game.

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