Helen Stuart(2004)认为品牌重塑（Rebranding）一词以词义上理解为“一个品牌的重新创造、革新、改造、再发明和再定位，是一个略微有别于再生（Reborn）”的概念。
基于94个网页-相关网页
rebranding efforts 重塑城市形象
Corporate Rebranding 公司再品牌化
Easy rebranding features 易塑造特点
start with your own rebranding 一切自品牌聚焦开始
Then thoroughly probing the causes for rebranding, the thesis states the principal causes namely brand ageing, brand crisis, position failure, demands variety and strategic transformation with the diagnosis analysis.
进而深入探寻品牌重塑的原因,结合实证分析阐述了品牌重塑的五大动因,即品牌老化、品牌危机、定位失误、消费者需求变化和战略转变等。
参考来源 - 品牌重塑问题研究·2,447,543篇论文数据，部分数据来源于NoteExpress
以上来源于: WordNet
N-UNCOUNT Rebranding is the process of giving a product or an organization a new image, in order to make it more attractive or successful. 重塑 [商业]
A complete rebranding of the school is expected within two years.
有望在两年内完全重塑该校的形象。
A complete rebranding of the school is expected within two years.
有望在两年内完全重塑该校的形象。
Rebranding a company may be easy; restructuring one is not.
给公司换个名字简单，但真正重组却不容易。
Mr Hu's efforts at rebranding need some more explaining at home.
看来胡还要和国内人民好好解释解释其对重塑大国形象所做的努力了。
The task of rebuilding the company, any rebranding and taking it into the future will fall mainly on American Robert Dudley, the new CEO.
VOA: standard.2010.07.27
So it may have to conduct a rebranding in the United States to stay competitive."
VOA: standard.2010.07.27
Faulkner says rebranding may be needed. "There are serious doubts about whether BP can retain its logo and its brand name in the way it has."
VOA: standard.2010.07.27
应用推荐