In the days of Mad Men, marketers and advertisers counted GRPs (gross ratingpoints), WRRMs (women related recall messages), and dozens of other metrics that could be converted to acronyms at a static point and time, i.e.
In marketing we measure television advertising by reach, frequency and gross ratingpoints and if you extrapolate from that that the more feet you have on the street singing your praises and repeating those core messages at every turn you will be successful too.