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gross rating points

  • 毛评点:广告媒体的广告传播效果的度量单位,是广告受众人数与广告受众平均接触频次的乘积。

网络释义专业释义

  毛评点

毛评点Gross Rating Points): 指在一定时期内视听率的总和。毛评点简称GRPs。

基于597个网页-相关网页

  总级别指数

... consumer markets 消费品市场 gross rating points (grps) 总级别指数 fit and finish 健壮度与外不雅 ...

基于280个网页-相关网页

  总收视点

GRP • 总收视点(Gross Rating Points) • 有时也称为目标对象收视点(TARP - Target Audience Rating Points) • 媒介传送的量的计量单位之一,为在一定期间内所有的电视...

基于130个网页-相关网页

  又叫做总评分

... Gross Vehicle Mass Rating 车辆总量定额 gross rating points 毛评点 ; 总收视点 ; 又叫做总评分 ; 毛额定点数 internet gross rating point 互联网毛评点 ...

基于20个网页-相关网页

短语

GRP-Gross Rating Points 毛评点 ; 总收视点

  • 毛评点

·2,447,543篇论文数据,部分数据来源于NoteExpress

双语例句权威例句

  • Gross rating Points (GRPs) - The sum of all ratings for all programs in a schedule.

    评点-节目包括各个栏目收视率

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更多双语例句
  • In the days of Mad Men, marketers and advertisers counted GRPs (gross rating points), WRRMs (women related recall messages), and dozens of other metrics that could be converted to acronyms at a static point and time, i.e.

    FORBES: Page 2 of 2

  • In marketing we measure television advertising by reach, frequency and gross rating points and if you extrapolate from that that the more feet you have on the street singing your praises and repeating those core messages at every turn you will be successful too.

    FORBES: Sharpen Your Marketing By Measuring What Matters Most

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