The search funnel typically follows this pattern: Awareness, Interest, Consideration, purchase.

典型的漏斗式搜索流程是这样子的：关注，兴趣，考虑，购买。

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Evoked set refers to the brands that come into the consideration of consumers when they are going to purchase.

激活域是由消费者在制定购买决策时认真考虑的品牌所构成的集合。

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If there is a difference between the market value and the purchase value of a real estate, which amount is taken into consideration?

如果房产的市场价值和交易价格之间有差异，将采用哪一个？

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The company has pushed up its scores in both ad awareness and purchase consideration since the beginning of March.

FORBES: AT&T March Madness Ad Spend Reaping Perception Dividends

YouGov BrandIndex data indicates that the company has seen lifts in both ad awareness and purchase consideration, outpacing its rivals since the beginning March.

FORBES: AT&T March Madness Ad Spend Reaping Perception Dividends

Ford says fuel economy is now the top purchase consideration for car buyers and that customers are excited about having an alternative to the top-selling Toyota Prius hybrid.

FORBES: New Cars That Are Hard To Get