The company has pushed up its scores in both ad awareness and purchase consideration since the beginning of March.
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YouGov BrandIndex data indicates that the company has seen lifts in both ad awareness and purchase consideration, outpacing its rivals since the beginning March.
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Ford says fuel economy is now the top purchase consideration for car buyers and that customers are excited about having an alternative to the top-selling Toyota Prius hybrid.
This influence certainly relates to a conventional marketing model that not only drives prospects down a purchase consideration path, but it also can take place well outside the purchase consideration window and beyond those individuals directly involved in the purchase.
The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.
Awareness, interest, consideration, purchase, retention and advocacy are the goals we strive for.
It transcends when and where a person encounters it, and it lasts beyond the consideration funnel or the purchase decision.
Brand advertising creates awareness, favorability and consideration at the top of the funnel, while search slightly overlaps with consideration and intent to purchase.
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These real-time ads could create a consideration of a brand for a later purchase, like most TV ads do.
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That means removing the EADS CASA C-295 from consideration in the JCA program and removing funding for purchase of the aircraft by the Coast Guard Deepwater program.
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The break-up consideration due to Deutsche Telekom under the terminated Stock Purchase Agreement also included significant Advanced Wireless Services ("AWS") spectrum and a long term agreement on Universal Mobile Telecommunications Systems ("UMTS") roaming within the USA. T-Mobile USA incurred transaction-related costs in 2011 that primarily reflect incremental personnel costs as a result of the formerly proposed deal.
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