Global AD spending plummeted 10%, according to ZenithOptimedia, a media-buying company owned by Publicis Groupe.

据Publicis Groupe旗下媒体代理公司实力传播的数据，全球广告支出大幅减少了10%。

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Also, companies like WPP and Publicis Groupe, which owns Saatchi & Saatchi, have been expanding their capabilities in digital marketing and other areas outside traditional advertising.

并且，像WPP和拥有Saatchi &Saatchi的阳狮集团这样的公司已经在拓展它们在数字营销和传统广告之外其他领域的能力。

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In a separate analysis, Publicis Groupe media-buying firm ZenithOptimedia predicted Oct. 7 that AD spending growth in Asia, including Japan, would slow to 5.2% next year, down from 6.6% this year.

在另外一项研究中，Publicis Groupe旗下的媒体空间购买公司实力传播(ZenithOptimedia) 10月7日预计，包括日本在内的亚洲市场明年的广告支出增幅仅有5.2%，低于今年的6.6%。

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Publicis Groupe-owned Digitas and Starcom handled digital and media buying duties, respectively.

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Alternatively, Publicis and Omnicom have weighed in as favoring partnerships with external ad technology providers.

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Publicis does not want to risk conflict between its clients and those of Havas.

ECONOMIST: Advertising