Global AD spending plummeted 10%, according to ZenithOptimedia, a media-buying company owned by Publicis Groupe.
据PublicisGroupe旗下媒体代理公司实力传播的数据,全球广告支出大幅减少了10%。
It this particular case, when developing the project for PUBLICIS GROUPE, architects had faced and interesting challenge.
在本项目中,建筑师在这个阳狮集团的开发项目时,面临着有趣的挑战。
"People have been a bit sloppy with the word advertising," said Richard Pinder, chief operating officer of Publicis Worldwide.
“人们对口号说教式的广告已经有点意兴阑珊了,”阳狮国际的首席运营官richard Pinder说。
Also, companies like WPP and Publicis Groupe, which owns Saatchi & Saatchi, have been expanding their capabilities in digital marketing and other areas outside traditional advertising.
并且,像WPP和拥有Saatchi&Saatchi的阳狮集团这样的公司已经在拓展它们在数字营销和传统广告之外其他领域的能力。
In a separate analysis, Publicis Groupe media-buying firm ZenithOptimedia predicted Oct. 7 that AD spending growth in Asia, including Japan, would slow to 5.2% next year, down from 6.6% this year.
在另外一项研究中,PublicisGroupe旗下的媒体空间购买公司实力传播(ZenithOptimedia)10月7日预计,包括日本在内的亚洲市场明年的广告支出增幅仅有5.2%,低于今年的6.6%。
The main functional area of PUBLICIS GROUPE – is the unifying floor. This is the place, where the employees of different holding's divisions meet, hold the conferences, take part in negotiations;
有着统一的地板的阳狮集团主体功能区是集团控股的不同公司职员会面,举行会议,参加谈判的场所;
The main functional area of PUBLICIS GROUPE – is the unifying floor. This is the place, where the employees of different holding's divisions meet, hold the conferences, take part in negotiations;
有着统一的地板的阳狮集团主体功能区是集团控股的不同公司职员会面,举行会议,参加谈判的场所;
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