Customer relationship Management The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

通过传递优异的顾客价值并使顾客满意，来建立并维护可赢利性顾客关系的全过程。

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Ultimately, banks need tools that help them drive more profitable customer relationships in this hyper-competitive world.

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It was a strategy focusing on creating delight for a particularly profitable customer segment.

FORBES: Sifting Through the Ashes: The Kindle Fire and Customer Centricity

The optimal goal of your quality process is sustainability through profitable customer relationships.

FORBES: Converting To A New Kind Of Quality