Transaction based marketing focused on making individual sales but modern marketing focuses on building profitable customer relationships.

基于交易营销注重个人的销售，现代营销的重点则是建立客户关系。

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Customer relationship Management The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

通过传递优异的顾客价值并使顾客满意，来建立并维护可赢利性顾客关系的全过程。

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Without better customer intelligence and segmentation, companies will have difficulty increasing market share and achieving profitable growth.

缺少良好的客户情报和市场细分，企业很难扩大市场份额，获得有益的增长。

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Ultimately, banks need tools that help them drive more profitable customer relationships in this hyper-competitive world.

FORBES: Banking: Driving More Profitable Customer Relationships By Using CRM

It was a strategy focusing on creating delight for a particularly profitable customer segment.

FORBES: Sifting Through the Ashes: The Kindle Fire and Customer Centricity

The optimal goal of your quality process is sustainability through profitable customer relationships.

FORBES: Converting To A New Kind Of Quality