In February Wiley will publish The Lean Entrepreneur, a book that takes lean into the enterprise in a step-wise process.

FORBES: The Rise of Lean And Why It Matters

But investors are wise to this process and they know that what Apple did in the past is now relevant only if it can use its capabilities to go after another big market where it does not currently offer a world-beating product.

FORBES: Apple Plunges $50 On Short Revenue -- What Does This Mean for Apple's Leadership?

And I couldn't ask for a more wise or more thoughtful partner in that process.

WHITEHOUSE: The White House