But investors are wise to this process and they know that what Apple did in the past is now relevant only if it can use its capabilities to go after another big market where it does not currently offer a world-beating product.
It's a weighty piece of work, more academic tome than pamphlet as they put it in the Wales Office - an exercise in governance that hasn't been undertaken in many years and a valuable, proper contribution to the process of considering where the devolution journey has got us, and whether we'd be wise to stop now, or press on.