By focusing on the customer demand and using the point of sale (POS) data throughout the supply chain, vendors and manufacturers can rely on solid Numbers.

透过关注客户的需求和使用整条供应链所提供的销售点数据，供应商与制造商可以依靠这些实实在在的数字来作决定。

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Clearly, when the biggest player in the industry reverses itself on sharing POS data and then adds panel data to the mix, there are going to be some huge ramifications.

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Looking at Point-of-Sale (POS) data gives a rear-view mirror view of what consumers want and have bought.

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Hill said the ability to drill down into real-time point-of-sale (POS) data to make informed decisions and receive early warnings about stock-outs, promotion effectiveness, sales velocity, and external demand drivers means retailers can quickly adapt plans to enhance performance.

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