Clearly, when the biggest player in the industry reverses itself on sharing POS data and then adds panel data to the mix, there are going to be some huge ramifications.

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Looking at Point-of-Sale (POS) data gives a rear-view mirror view of what consumers want and have bought.

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Hill said the ability to drill down into real-time point-of-sale (POS) data to make informed decisions and receive early warnings about stock-outs, promotion effectiveness, sales velocity, and external demand drivers means retailers can quickly adapt plans to enhance performance.

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