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Her contacts and flair for political marketing won her election, first as a Liberal congresswoman in 1994, and four years later as an independent senator.
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For Beckford, one important lesson he learned in the modeling industry is the importance of understanding how to navigate the business, political, and marketing aspects.
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Other subjects include international business, which examines strategic international planning and implementation, as well as international marketing and how a political climate can affect a company's performance.
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