Her contacts and flair for political marketing won her election, first as a Liberal congresswoman in 1994, and four years later as an independent senator.
For Beckford, one important lesson he learned in the modeling industry is the importance of understanding how to navigate the business, political, and marketing aspects.
Other subjects include international business, which examines strategic international planning and implementation, as well as international marketing and how a political climate can affect a company's performance.
This viral marketing is what corporate and political campaigns increasingly thrive on, and today it's mostly free.
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Since then, she has watched the information superhighway develop from a radical information exchange to a global marketing tool with massive social and political implications.
This is because it is difficult to create a consensus among such a large group on the technical and political issues involved, said Mike Reed, vice president of marketing for the Rio division of Santa Clara, Calif.
Citizens may hesitate to engage in political discussion on line for fear of being tagged and put into a marketing database.
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Socialitical has a background in social media marketing but has adapted its techniques for the election cycle and now offers Facebook political campaign strategy, and is expanding into Twitter for political campaigns.
Some political media professionals are already experimenting with and beginning to see the value in this type of content marketing.
Management and marketing skills are not transferable, the thinking goes, since the federal customer is a political animal that seldom behaves like an economic rational actor.
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Marketing manager Michel Kosossey said the measures had been taken purely in response to media reports and the political storm and the company did not believe there was a real risk to diners.
"Classes on finance and marketing are crucial but they have little value unless they're framed in the appropriate historical, political or sociological context, " says Mr. Chakravorti, director of the Institute for Business in the Global Context at the Medford, Mass.
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