Uncertainty is your key advantage in most negotiations. If your adversary knows what you desire most, your negotiating position is not as strong. Play it close to the vest.

在大部分谈判中，让人捉摸不定是你的重要优势。假如对手了解到你最想得到什么，你在谈判中的地位就没什么强势了，所以要守口如瓶。

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Conversely if your brand does not have the equity of a Sears that does not necessarily mean they need to play it close to the vest.

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"They'll play it close to the vest, " rather than say they want to take a small business into a new market, Mr. Richmond said.

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What the Israelis can do is unclear: They play their tactical cards close to their vest, and they would take different approaches, and accept different risks, than the U.S. Air Force would.

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