It used to be seen as a negative for men to spend too much time papering themselves but that perception has changed.

过去男人花太多时间捯饬自己为人所不齿，但现在这种观念已经改变了。

youdao

That perception has changed as it has become easier for startups to get funded, she says.

WSJ: Age Rises for Some Tech-Firm Founders

Of course, society's perception of smoking has changed a lot since the days of doctors actually endorsing one brand or another in the first half of last century.

CNN: If smoking is so bad for you, who still does it?

There's a perception that Nike has somehow changed the rules of athletic success in a crass or craven way.

WSJ: Nike: The Big Business of Fairy Tales