FromtheAngleofculturedissemination, this paper studied the modeofbrand culture dissemination, withfourfactors, which are message, path, receiverandresult.
No matter how synchronized the output from the towers may be, there will always be some amount of multi-path to deal with, and until recently receiver hardware wasn?t equipped to handle anything but very minor levels of multi-path.
Because waves from different towers have the potential to reach your antenna at different times, a receiver?s ability to handle multi-path is paramount to its success.