From the Angle of culture dissemination, this paper studied the mode of brand culture dissemination, with four factors, which are message, path, receiver and result.

将文化传播中的讯息、途径、接收者和效果四个要素与品牌文化的特征结合起来，从文化传播的角度，研究了品牌文化传播模式。

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From the Angle of culture dissemination, this paper studied the mode of brand culture dissemination, with four factors, which are message, path, receiver and result.

将文化传播中的讯息、途径、接收者和效果四个要素与品牌文化的特征结合起来，从文化传播的角度，研究了品牌文化传播模式。

youdao