Several themes reverberate throughout: analytics, breaking down silos, social, the cloud, and particularly customers, opportunities, growth, and innovation.

FORBES: The Strategic CIO Agenda 2013: Strategies, Priorities, and Career-Killers

The numbers and interactions have grown from one innovator with a small team, to multiple large (few tens of members) teams within an organization, to larger (several hundred members) external participants, particularly customers, and so on.

FORBES: Co-creation is today's most accepted model for innovation

Customers, particularly enterprise customers, are generally willing to imagine the possibilities and explore new ideas.

FORBES: 100 Customers in 100 Days