American Bill Bramanti, 67, loves the beer Pabst Blue Ribbon so much that he recently got a custom-made beer-can coffin to lie in eternally.

67岁的美国男子比尔·布拉曼蒂钟爱蓝带啤酒，并准备把这份喜好保持到永远。他为自己订制了一款啤酒罐样子的棺材。由于目前还用不上，他打算暂时把它用作冷却器。

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Among them are Lexus, Ketel One vodka and Pabst Blue Ribbon beer.

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Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.

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Sponsorships for free boards and wetsuits are assumed, yet the Dominican Republic, Vans footwear, New Era caps, Pabst Blue Ribbon beer, and recent market entry Nike underscore the diversity and profit potential of catering to the surfing lifestyle.

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