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Among them are Lexus, Ketel One vodka and Pabst Blue Ribbon beer.
WSJ: The Improbable Rise of NPR Music
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Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.
WSJ: Hostess Nears Twinkie Deal: Apollo-Metropoulos Team Near Pact to Buy Hostess Twinkies, Other Cakes
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Sponsorships for free boards and wetsuits are assumed, yet the Dominican Republic, Vans footwear, New Era caps, Pabst Blue Ribbon beer, and recent market entry Nike underscore the diversity and profit potential of catering to the surfing lifestyle.
FORBES: Wipeouts the Norm, the Surfing Industry Grows (Up)
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" From a short list that included "Trendsluts, " "Ironoclasts" and "Pabstsmears" (named after hipster beer of choice Pabst Blue Ribbon), readers chose "Fauxhemians.
FORBES
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Pabst Blue Ribbon, endearingly nicknamed PBR by its fans and foes, has a reputation as the hipster beer of choice.
FORBES: Data Startup Confirms Hipster Meccas are PBR Hotbeds