The OLED TV USES display technology based on organic materials which emit light naturally, once an electric charge is passed through them, rather than being back-lit as in LCD and Plasma screens.

OLED电视采用基于有机材料的显示技术，一旦电荷从中通过，就可发出自然光，而不是发出像液晶显示屏和等离子屏幕那样的背光。

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Even before its launch, LG's OLED TV was turning heads all over the world.

ENGADGET: LG 55-inch OLED TV available for pre-order in Korea this week, ready to ship next month

Now, when customers see our razor-thin OLED TV for the first time, they're left speechless.

ENGADGET: LG's 55-inch OLED television starting at $12K, shipping in March

LG's 55-inch OLED TV, which wowed us at the 2012 CES, is now up for pre-order.

ENGADGET: Editor's Letter: CES ahoy