The OLED TV USES display technology based on organic materials which emit light naturally, once an electric charge is passed through them, rather than being back-lit as in LCD and Plasma screens.

OLED电视采用基于有机材料的显示技术，一旦电荷从中通过，就可发出自然光，而不是发出像液晶显示屏和等离子屏幕那样的背光。

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The firm is already using the technology in some of its mobile phones and music players, and introduced a prototype TV with a 40-inch OLED screen in 2005.

公司已经打算将这项技术应用到他们的某些移动电话和音乐播放器中，2005年还将推出带40英寸OLED显示器的电视机样品。

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The OLED sets boast the thinnest TV screen created.

有机发光二极管(OLED)电视机据称有着最薄的电视屏幕。

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In announcing its 55-inch OLED-TV, LG didn't say what it would cost.

WSJ: TV Makers Seek Fatter Profits in Thinner Sets

The trade-off is the organic materials have to shine brighter, meaning an OLED-TV made this way will require more power than one made with the factory process used for smaller screens.

WSJ: TV Makers Seek Fatter Profits in Thinner Sets

With industry-leading products such as the ultimate 55-inch OLED TV, the world's first-to-ship 84-inch Ultra HD TV and the most advanced 3D Smart TVs in the market, LG is setting a high bar by demonstrating that superb picture quality is its top priority.

ENGADGET: LG's 55-inch OLED HDTV ships in Korea next week, has 100 pre-orders so far