Flickr did not hire a PR firm to generate publicity early on, only hiring a firm to help manage PR requests after the initial buzz created by viral marketing.

Flickr没有因为想要引起公众注意而雇用公关公司，而只是在初期由于口碑传播而引起广泛关注后，找公司来帮忙处理公众方面的请求等事宜。

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Flickr was also the beneficiary of a great amount of mainstream PR, even if they did not instigate it themselves.

Flickr也是搞好公共关系的受益者，即使他们自己本身并没有刻意为之。

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But I, like many, believe social media is just a new tool that's making PR more effective - and weeding out the truly great PR executives from the not-so-great.

与许多人一样我也认为，社交媒体是一种新工具，它使得公关更为高效，不仅如此，我们还可以通过社交媒体从普通人中筛选出真正的公关经理。

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Thought leadership is not PR, it is all about leading the sector in a new direction.

FORBES: Google + and The First $20 Billion Thought Leadership Bonus

He took over for British-born Tony Hayward, whose public performance during the spill was not a PR masterpiece.

WSJ: The Weekend Interview with Bob Dudley: Three Years After the Spill, BP Gets Bullish

Please know that not all PR people fall into these unfortunate categories, though at times it may seem so.

FORBES: "Never Hire a PR Firm"