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Nike, which will become the exclusive supplier of NFL jerseys to all of the league's 32 teams starting next month, says Reebok should be limited to selling what remains of its existing inventory of products, which would include Tebow apparel from his former team, the Denver Broncos, not new Jets products.
WSJ: Nike Sues Reebok Over Tebow Shirts
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In the NFL, players must wear Reebok jerseys (next year, Nike takes over).
FORBES: Under Armour Strikes Deal with Major League Baseball
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But there is a finite number of fans who are willing to buy tickets, jerseys and subscriptions for NFL Sunday Ticket, and those are the precious commodity that the league is truly interested in keeping and protecting.
FORBES: Roger Goodell Is Not Serious About Player Safety, And It's Because Of Money