He criticized the media hype over the so-called zhuangyuan.

他对媒体对于“高考状元”的大肆宣传进行了批评。

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While admitting that the AD has helped drive traffic to his Taobao store, Mr. Liu denied that he's trying to create media hype.

刘世杰承认该广告提升了其淘宝店的流量，但他否认这是试图进行媒体炒作。

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The ‘curse’ that blighted those who opened the tomb of Pharaoh Tutankhamun was a triumph of media hype and public susceptibility.

那些打开图坦卡蒙法老的墓被施加了诅咒这件事一直被媒体大为炒作，而且公众也津津乐道。

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But many of the tens of millions more who've been born since, and who know only the music, the legend and the media hype, are still inspired by the free-spirited and communitarian values that Woodstock has come to symbolize.

VOA: standard.2009.08.15

But Frank Law of Sydney,Australia said the scandal is mostly hype by the media.

VOA: standard.2010.04.04

In the days before Apple unveiled the iPhone 4S, media hype had reached an all-time high.

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When the serious warnings began last Thursday, many friends branded it typical media hype.

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Besides, many people are conditioned to think that all news reports are little more than media hype.

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