文章详细信息 关键词： 媒介效果;社会心理学;“O-S-O-R”模式 [gap=736]Keywords: media effects;socio-psychology;"O-S-O-R" model
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...，7，8]发现，无媒体关注或媒体关注度较低的股票，其收益常多于媒体关注度较高的股票收益，股市存在的这种媒体效应(media effect)是不同于盈利公告后漂移、IPO新股弱势等的又一种新的现象，现有研究对这一现象的产生原因有“投资者认知假说[9]”及“..
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media effect studies 所谓的媒体效果研究
hostile media effect 敌意媒体效应
audience and media effect 受众研究与传播效果
New media display effect 新媒体传播效果展示
media feedback effect 媒体反馈效应
media communication effect 媒介传播效果
effect of the media 传播效果
Her research interests are new media effect and health communication.
她的研究兴趣集中在新媒体效果和健康研究领域。
Journalistic communication focuses on the media effect, which is measured by the audience's acceptance.
新闻传播是以传播效果为中心的，而受众的接受又是传播效果得以实现的集中体现。
Ali Nourizadeh of the London-based Center for Arab and Iranian Studies says Iran thinks that by spending $50 million it can rival Western broadcasters, but he doubts it will succeed: "The Iranians know the effect of international media, especially those Farsi-speaking media like Voice of America and the BBC.
VOA: standard.2009.11.16
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