体育学刊 关 键 词：体育传播；大型体育赛事；媒介传播效果；媒介生态系统 [gap=1800]Key words: sport communication；major sports game；media communication effect；media ecosystem
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Therefore, it is worthy of making a research of how media have a great effect on communication by the factor- power, spectacle and memory.
因此，如何使用媒体进行有效沟通值得研究，这涉及到很多的影响因素——权力，场面和记忆。
Her research interests are new media effect and health communication.
她的研究兴趣集中在新媒体效果和健康研究领域。
However, upgraded competition among media operators, noisy communication environment, increased difficulties of effect evaluation and so on as side effects are coming with the flourish.
然而与之相伴的是媒介经营者的竞争升级，广告传播环境的嘈杂，广告效果评估的难度日增。
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