Researchers at Concordia University in Canada report in the journal Psychology and Marketing that online avatars usually reflect the personality of their creators.

加拿大的肯考迪亚大学的研究者在心理学与营销杂志上撰文称，在线的头像常常反应其创建者的个性。

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General Motors` marketing identified each of its brands very well. So, a mere brief appearance of one of its cars in a movie could establish a character`s personality.

受益于通用营销策略中对旗下各品牌精准的市场定位，因此，哪怕仅仅是在电影中短暂地亮个相，开什么型号的通用汽车已足以塑造出片中人物的性格。

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Polled after the game, the players didn't realize the Red Bull image apparently influenced their driving. Which suggests marketing doesn't just influence a brand's personality.

在比赛后进行了投票，玩家们都没意识到红牛标志很明显地影响到了他们的驾驶，这表明营销并不仅是影响了一个品牌的特性。

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Sales and marketing leaders, like the rest of us, come in a multitude of personality types.

FORBES: Six Archetypes of Sales and Marketing

Last summer Wainwright's marketing team spent several weeks working around the clock to flesh out the puppet's personality, history and emotional life.

FORBES: Sock, We're Gonna Make You a Star