Develops marketing intelligence: new product ideas, competition activities, new customer trends and performance.

获取市场情报：如新的项目、竞争对手的活动、市场动向及表现。

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For a product manufacturer, the comparison enables it to easily gather marketing intelligence and product benchmarking information.

对于一个产品制造商，比较能够方便地收集市场情报和产品基准信息。

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For example, the results of a recent survey put out by marketing intelligence specialist WebTrends found that only 2% of businesses are using Twitter as a marketing tool.

比如。市场信息分析专家WebTrends最近的一项调查结果显示，只有2%的公司将Twitter用做营销工具。

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Then again, there may be even more opportunity for marketing intelligence as Web software companies increase the number of modules they offer to customers.

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We will have to learn to use data and marketing intelligence to find out more about that consumer and deliver something that they might want to engage with.

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Strategically intelligent firms are far more likely to have a senior level sponsor or champion: 46% of them strongly agree that their company has a C-level evangelist or champion for customer intelligence, versus 20% of marketing intelligence firms and 7% of functional intelligence firms.

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