Then again, there may be even more opportunity for marketing intelligence as Web software companies increase the number of modules they offer to customers.

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We will have to learn to use data and marketing intelligence to find out more about that consumer and deliver something that they might want to engage with.

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Strategically intelligent firms are far more likely to have a senior level sponsor or champion: 46% of them strongly agree that their company has a C-level evangelist or champion for customer intelligence, versus 20% of marketing intelligence firms and 7% of functional intelligence firms.

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The unveiling and companion launch of a dedicated website for the effort caps months of solicitations of CMOs, CEOs, creative directors, academics and other marketing consultants to build a critical mass of intelligence around what marketing could and should look like in 2020.

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Among them: Mobile, Advertising and marketing, Social media, Business intelligence, and Customer power (not sure what this one is, but it sounds intense).

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During her time in marketing, she collaborated with IT departments in developing data-driven marketing strategies, and implementing sophisticated customer relationship marketing (CRM) and business intelligence systems.

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Competitive intelligence in SEO is no exception, and you need to learn all you can about the Internet marketing strategy of your competitors for all these same reasons.

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