Some businesses, especially those in advertising and marketing, are Numbers driven businesses.

一些行业是数字驱动的行业，以广告和营销为典型。

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In 1999, sales forecasts for the maker of diabetic-testing materials and equipment were driven by the sales and marketing departments using standard business software.

1999年，销售与市场部门应用标准商业软件得出结论，糖尿病检测材料和仪器预期会有很好的销售业绩。

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Things go horribly wrong — and many of us have experienced this process — when the design is driven by sales rather than marketing.

当设计方向由销售人员、而不是市场营销人员决定时，就完全出错了-很多人都经历过这种错误。

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How does a marketing leader help transform an engineering-focused company into a product and marketing-driven firm to accelerate growth?

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In my experience many of these are dangerous marketing-driven venues where any educational component is minimal and has been corrupted by behind-the-scenes financial arrangements.

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And while there are plenty of studies for and against the value of social media in B2B marketing in general and manufacturing specifically, it is unequivocal that how customers choose to learn is changing quickly for even the most marketing-driven companies.

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