''I though if I got lucky I'd get close to the British record but I blew up in the end.

BBC: Larne runner James McIlroy

If you're lucky, Dan Hawkins may even make an appearance on your record, with Norfolk-based act Magnet Man already receiving the pleasure of the renowned guitarist walking in on his session.

BBC: Leeders Farm provides new studio for Norfolk bands

After all, the Super Bowl generates billions in ticket sales, ad revenues, and product and merchandise tie-ins, a massive haul for the handful of companies lucky (or loaded) enough to be connected with the NFL. With a record-setting game expected for this year, it makes sense to take a closer look at some of the stocks involved.

FORBES: 6 Winning Stocks for Super Bowl Sunday