''I though if I got lucky I'd get close to the British record but I blew up in the end.

BBC: Larne runner James McIlroy

If you're lucky, Dan Hawkins may even make an appearance on your record, with Norfolk-based act Magnet Man already receiving the pleasure of the renowned guitarist walking in on his session.

BBC: Leeders Farm provides new studio for Norfolk bands

After all, the Super Bowl generates billions in ticket sales, ad revenues, and product and merchandise tie-ins, a massive haul for the handful of companies lucky (or loaded) enough to be connected with the NFL. With a record-setting game expected for this year, it makes sense to take a closer look at some of the stocks involved.

FORBES: 6 Winning Stocks for Super Bowl Sunday

By putting up huge numbers annually while chasing the all-time home run record, Rodriguez would singularly draw extra fans and pump up local TV ratings for the team lucky enough to get him.

FORBES: Why A-Rod's Not Worth It

For the record, I worked at the New York Daily News throughout much of the period covered in "Lucky Guy" and knew some of the real-life people portrayed therein (though not McAlary, whom I only saw from a distance).

WSJ: The Who-Cares Test | 'Lucky Guy' | Mike McAlary |Nora Ephron | Tom Hanks | George C. Wolfe | 'Kinky Boots' | Harvey Fierstein | Cindy Lauper | By Terry Teachout