It had lost its way, lost its reputation.

他已失去了方向，失去了他的声誉。

youdao

Microsoft is still profitable, but it has lost control — and has lost its reputation as the bully nobody can say no to.

微软还能赚钱，但已经失去控制——失去了没人敢说“不”的霸王之名。

youdao

As the pace of integration quickened, however, Radcliffe College gradually lost its reputation as an undergraduate school.

但随着合并速度的加快，拉德克利夫逐渐失去了本科学院这一声誉。

youdao

The SEC has utterly lost its reputation as an effective regulator, as it seems determined to undermine or prematurely settle any investigation Spitzer initiates.

FORBES: 2003: A Year of Awakening (December 3, 2003 )

Since Steve Ballmer took over from Bill Gates as chief executive in 2000, Microsoft's share price has languished and the company has lost its reputation as a tech trend-setter.

ECONOMIST: The software giant is grappling with a mid-life crisis

Such companies should consider disclosing that a successful attack could result in its reputation being damaged, potential lost business, and fines due to non-compliance with privacy laws.

FORBES: Disclosing Cyber Security Incidents: The SEC Weighs In